Direct Marketing 2.0 is a subset of Social Media

More than once I've been asked how using Social Media can replace advertising or make money.
There is something to be said for engagement, which I think is the true value of Social Media, but it's harder to determine ROI.
There is also the fact it's another form of marketing, or as this article points out, Direct Marketing 2.0

I think you might find this interesting.

http://www.jonathanfields.com/blog/social-media-marketing-myth/

- Corinne